copyreplace Improving London's advertising, one tube ride at a time. Note: every 'After' is puuuurely speculative work — unsanctioned by the featured brands. We're big fans of @hsbc ads that give a 'before an It must have been a breakthrough when @jabra made Have most people heard of @meta AI? Or should we s 'Business buying'? We're not putting factories in We shouldn't be doing this rewrite. Really. We sho 10% extra from @peacock_rice What does that real The original poster by @edenexperiences had all th Headline number two for the retail space next to t Even when we're on lunch break, headlines pop into @lorealparis confused the Underground with an ad f If we were @xapobankapp, we'd boast about our bomb 💻What is a 'flexible ecommerce solution'? Only 'X. Reimagined.' has become a copywriting cliché. Follow on Instagram